Jose Borghi is one of the most influential advertisers in the Brazil’s advertising scene. He is the man who created few of the most famous Ads remembered till date in the country, including the ad campaign Mammals of Parmalat, focused towards wildlife conservation. The Ad showed kids appearing as stuffed animals, and had favorite jingles running in the background. The Ad was moving and compelling and is remains as one of the best Ads ever made in the country.
Jose Borghi currently serves as the Co-Chief Operating Officer at the internationally acclaimed Mullen Lowe Brazil. Jose Borgi has been interested in the advertising world from the very early age. His interest in advertising began when he went to Cannes Film Festival along with his sister to watch the Ads that has won the Lion Awards. The advertisements he saw imbibed in him the love and fascination for the Ad films and decided that he would grow up to be a professional advertiser, which he is today. He studied marketing in Sao Paulo State’s highly reputed Pontifical Catholic University.
After graduation, he immediately joined Standard Ogilvy marketing and advertising firm, considered to be one of the best in the world. He worked in many other companies after that, including DM9/DDB, FCB, Talent and Leo Burnett. However, after working for few years with different companies, he started his own with other advertising professional and his close friend, Erh Ray and named the new business, BoirghiErh. Even though the company had little or no financial backing, the company gained considerable prominence in the Brazil’s marketing sphere and was subsequently bought in 2006 by Mullen Lowe.
Jose has won many prestigious awards in the sphere of advertising, including around 20 awards at Cannes, seven at London Film Festival, 16 Abril Awards, 15 awards at New York Film Festival, and more.