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CP&B Loses Advertising Genius Lori Senecal

While Lori Senecal’s departure doesn’t come as a shock to CP&B Chairman Chuck Porter, it still feels like a massive blow to the company. Ms. Senecal proved to be a driving force in the company within the short years she was on board as the CEO, leaving CP&B executives scrambling to find a replacement on par with Lori’s talent and level of professionalism.

In 2015, Ad Age reports that Lori Senecal joined CP&B as the company’s first global CEO, it was with a plan already in place for her inevitable departure. It was never Lori’s intention to remain in control of CP&B on an indefinite basis, so Mr. Porter worked with Senecal to devise a plan for her departure, when that time came. Unfortunately, that time is now. Check out Fast Company to know more.

Lori Senecal’s performance as CEO has had an indelible influence on the company and Porter now shares his awe and respect for Lori’s leadership skills. He adds that CP&B has kept every client happy under her leadership, which is certainly a rarity in today’s business climate.

Chuck Porter adds that Ms. Lori Senecal has managed to expand the company’s global presence, attracting clients like American Airlines with her unique vision. You can visit Adweek to know more.

For her part, Lori Senecal says she can enter retirement satisfied with the unexpected turns her career has taken. Getting into the advertising business early in Canada, Ms. Senecal never expected to end up shaping the future of advertising in the United States, but that’s just where her life has taken her.

According to LinkedIn, Lori launched her career with a Bachelor of Commerce degree from McGill University, where Ms. Senecal majored in marketing and finance. From there, she proved her talent for creativity and business by helping to found TAG Ideation in 2003 and later took on the role of Global Chief Innovation Officer for McCann Worldgroup in February of 2006.

That position ultimately lead Ms. Senecal to her first position as president of a company, leading McCann Erickson for over two years.

Following her time with McCann, Lori Senecal moved into a new position with KBS, (Kirshenbaum, Bond, Senecal, and partners) as the corporation’s CEO and president. Ms. Senecal remained an active part of that company’s leadership, until she teamed up with CP&B in 2015.

Jose Borghi – Top Most Advertising Professional in Brazil with Enormous Experience

Jose Borghi is one of the most influential advertisers in the Brazil’s advertising scene. He is the man who created few of the most famous Ads remembered till date in the country, including the ad campaign Mammals of Parmalat, focused towards wildlife conservation.  The Ad was moving and compelling and is remains as one of the best Ads ever made in the country.

Jose Borghi currently serves as the Co-Chief Operating Officer at the internationally acclaimed Mullen Lowe Brazil. Jose Borgi has been interested in the advertising world from the very early age. His interest in advertising began when he went to Cannes Film Festival along with his sister to watch the Ads that has won the Lion Awards. The advertisements he saw imbibed in him the love and fascination for the Ad films and decided that he would grow up to be a professional advertiser, which he is today. He studied marketing in Sao Paulo State’s highly reputed Pontifical Catholic University.

He worked in many other companies after that, including DM9/DDB, FCB, Talent and Leo Burnett. However, after working for few years with different companies, he started his own with other advertising professional and his close friend, Erh Ray and named the new business, BoirghiErh. Even though the company had little or no financial backing, the company gained considerable prominence in the Brazil’s marketing sphere and was subsequently bought in 2006 by Mullen Lowe.

Jose has won many prestigious awards in the sphere of advertising, including around 20 awards at Cannes, seven at London Film Festival, 16 Abril Awards, 15 awards at New York Film Festival, and more.