Norman Pattiz, the Founder and Executive Chairman of PodcastOne, announced the results of the network’s advertisement influence survey results. The study conducted by Edison Research included three separate studies on five prominent brands, and all of them are carried out by the second half of 2016, per the press release.
The results found that more than 60 percent of the listeners are able to mention a particular grocery brand post-ad, whereas, during the pre-campaign period, it found 7 percent less. In the case of a financial services product, unaided product awareness increased at least by 47 percent from pre-study period to post-study period; similarly, an automobile product showed 37 percent increase and a garden and lawn product surged 24 percent. Learn more about Norman Pattiz: http://www.thalamus.co/blog/norm-pattiz-podcastone/
Additionally, during the post-campaign period, more than a third of respondents delivered a highly favorable opinion on an automobile aftermarket product, which showed an upward trend from the 18 percent in the pre-study period. Also, at least 22 percent of listeners said they would choose the garden and lawn product which was just 16 percent during the pre-campaign period.
Awareness of products have been increased by 60 percent in the post-study period for an automobile product, and the services of a casual dining restaurant showed 76 percent increase. The study revealed that the brand awareness campaign by PodcastOne is significantly increased the prospects of even lesser known brands and brings positive results. Also, after the campaign period, the listeners are more willing to choose the brands endorsed in the campaign.
Norman is also the founder of Westwood One, a major radio network in North America. He helped the service provider to become largest radio network in news, entertainment, sports, traffic programming, and talk. Pattiz also founded Courtside Entertainment Group in 2010 to produce quality multi-platform entertainment and infotainment programs.
Since he founded PodcastOne in 2013, Norman helped the service provider to increase its market presence and popularity through aggressive growth strategy. He brought a number of brands and personalities into the network, and it includes Dan Patrick, Dr. Drew, Steve Austin, Kathie Lee Gifford, Brandi Glanville, Dennis Miller, Adam Carolla, NPR New York, Jillian Michaels, and more.
According to Dash Conference, Norman Pattiz was inducted into the National Radio Hall of Fame in 2009 and received Giants of Broadcasting Award. He was appointed to the Broadcasting Board of Governors in 2000 by President Clinton and in 2002 by President Bush.
Pattiz played an instrumental role in launching Arabic language television and radio services to target the Middle East audience and started Farsi language broadcasting to attract 40 million Iranian Farsi listeners.